EP001: Make A Sale This Week: 5 Simple Actions To Start Today
In this episode, you’ll learn five simple, relationship-led actions you can take today to start conversations, create opportunities, and make a sale within the next seven days.
Episode Summary:
In Episode 1, Anna shares five straightforward actions that can help you generate sales quickly, sometimes even the same day, if you’re willing to take action.
She reframes selling as a core part of business ownership (and a form of service), then walks you through exactly where your quickest wins usually are: existing clients, lapsed clients, warm leads, personal outreach and simple “hand-raiser” content.
You’ll leave with a practical plan: 30 minutes a day for the next five working days.
Key takeaways:
- The quickest route to sales is usually through warm relationships: not complicated strategies.
- Selling is part of the job as a business owner, and it’s also how you create impact and help people.
- Your best short-term opportunities often come from existing clients, lapsed clients and warm leads.
- Proactive follow-up isn’t about pressure: it’s about helping people reach a confident decision.
- Personal outreach works best when it’s personalised, to the point, and permission-based.
- “Hand-raiser” content creates easy openings for sales conversations (without hard selling).
- Commit to 30 minutes a day for five days and you’ll likely see results quickly.
Episode outline / timestamps:
00:00 – Welcome + the promise: make your next sale within a week (or even today)
01:12 – Quick reframe: selling is your job (and it’s service)
02:03 – Action 1: Sell more to existing clients (upgrades, ongoing support, VIP, done-for-you)
04:09 – Action 2: Win back lapsed clients (warm check-ins + service-led conversations)
05:51 – Action 3: Follow up with warm leads (move people to yes/no/maybe)
09:37 – Follow-up examples + why money is often “sitting on the table”
10:54 – Action 4: Personal outreach to ~10 warm people + the “3 Ps” rule
14:57 – Action 5: Create a simple piece of content that gets people to raise their hand
16:47 – The 30-minutes-a-day challenge + closing
Links + Resources:
- Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quiz
- Join us for 30 days of free online networking? https://www.annapayne.online/networking
- Download your free leads tracker https://www.annapayne.online/tracker
- Book a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction
- Buy my best-selling book on sales here
- See a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything
Meet Your Host:
Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship.
She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams.
Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship.
Website: https://www.annapayne.online/everything
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